According to The World Counts webpage the food wasted by the United States and Europe alone could feed the world 3 times over. Food production requires water. In the United States, food waste accounts for 25 percent of the country’s water use. Throwing food away is like leaving the tap running in the country where the food was produced-and an increasing number of areas are suffering from water shortages.
It is important to understand that food waste is a major issue, and not just for the supermarkets but for the planet as well. Globally, a third of all food produced is thrown away. Food waste is also costly for local stores and councils and ranks as one of the world’s largest emitters of greenhouse gases.
What is OLIO?
OLIO is a free app that connects neighbours with each other and with local shops and cafes, surplus food (and other household items) can be shared not thrown away. OLIO now has over 1 million users and has been used in 49 countries. Over 1.7 million items have been successfully shared between neighbours.
World wide residents and businesses have discovered a modern way of reducing their food
waste with a click of a button. Pioneering food sharing app OLIO is now available around the world to provide an easy way to help families reduce food waste that they bin every year.
OLIO also has a flourishing volunteer network – over 36,000 people have reached out to the organisation requesting to become volunteers, to promote food sharing locally and rescue and redistribute food in their communities via OLIO.
One of those volunteers is Earth Mamas International and we are happy to share our app with their community.
Not only does OLIO stop good food from going to waste, but it’s also a fun and rewarding way to connect with your community. OLIO makes reducing food waste quick and easy. If enough people start using OLIO, it can also help you reduce your weekly shopping costs as you just hop on the app and see what’s available nearby.
What inspired OLIO to start?
The inspiration for OLIO came from two female entrepreneurs whose families have first-hand experience of this scandal. Tessa Clarke is a farmer’s daughter who effectively saw a third of her family’s hard work discarded daily, while Saasha Celestial-One is the daughter of Iowa hippies and an avid freecycler equally passionate about cutting waste.
Their initial research included an OLIO / YouGov poll of 1,610 adults. It revealed that 86% of people were ‘bothered’ by throwing away their edible food, while two-thirds feel that households are primarily responsible for addressing the problem of food waste, followed in second place by businesses (14%).
Now they’re doing something about it with simple, user-friendly technology.
How does it work?
Users simply snap a photo of their spare and add it to the app. Neighbours who live nearby receive customized alerts and can request anything that takes their fancy. All items are offered for free. Food shared could be food nearing its sell-by date from local stores, spare home-grown vegetables, bread from the local baker, or the groceries in your fridge when you go away, move home or go on a diet. You can also share non-food items such as furniture, clothes, toys, household and beauty products. After you post a picture, description and when is available for pick up, someone will contact you through private messaging and you arrange collection that suits both parties. Easy and simple.
We would like to invite all of you to joint OLIO app. And as Co-Founder Tessa Clarke said “Every day across the communities we’re in, hundreds of people are connecting on their doorsteps to share surplus food. If you love food, hate waste, enjoy a bargain or just want to meet your neighbours, then OLIO is for you!”
Find out more and download the free app at OLIOex.com